Case Study

Thane Direct UK

Qualkem brings award winning products to market in record time!

Thane UK is one of the country’s favourite home shopping channels, providing the latest innovation in home, fitness and beauty products. As Seen On TV. Enabling consumers to ‘do things effortlessly’

The Problem:
Thane needed a supplier who could match their pace required to stop them facing the prospect of missed opportunities and sales. Thane turned to Qualkem for help.


The Challenge:
Thane needed a new supplier they could ‘lean on’, one that could enhance the product range, ensure a seamless handover, bringing excellent service levels, and drive forward the flow of new products through innovative thinking and expertise.


The Result:
Qualkem have been Thane’s trusted supplier since 2019. Proactively driving innovation forward with great ideas, a can-do attitude and an in-depth understanding of the business and the market. Qualkem now manages all NPD for Thane.

“Qualkem create better products, at a better cost. Always pro-active, Qualkem are part of the team”

Sam Dooley, Operations Director, Thane Direct UK

SPEED TO MARKET

AWARD WINNING PRODUCTS

CONSISTENTLY OVER DELIVERS

DRIVING INNOVATION

ECO CONSCIOUS

MEETS DEMARDS

BETTER COSTS

Thane turned to Qualkem to help take cleaning to the next level


The result:
Qualkem worked side by side with Thane to enhance the H2O cleaning range,including the award winning E3 Cleaning System. The system makes green cleaning a reality, consumers can make their own powerful, multi-purpose cleaning & sanitising solution called S-Water+, using the power of electrolysed water and table salt, lab proven to kill 99% of germs, viruses and bacteria.

Qualkem assisted Thane in the creation of a pre mixed S-Water + concentrate to accompany the E3 Cleaning System, they were able to deliver this at speed – from concept to market within 3 months.

The product has received excellent reviews and listings, and was recently awarded Product of the Year 2021 – Consumer Survey of Product Innovation, in partnership with Kantar.

“Qualkem understand the science, they are my go-to when I need support”

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